WHOLLY GUACAMOLE // AVOCADO HAND INSURANCE
The Super Bowl is America’s biggest day for guacamole. Unfortunately, it’s also the biggest day for avocado-cutting injuries. So we repositioned Wholly Guacamole’s prepackaged guac as Avocado Hand Insurance. Since you can't cut yourself if you don't cut your own avocados.
To promote our policy, we got a hand from the people who are most precious about them: hand models.
Press:
Adweek “These 10 Brands—Without Super Bowl Ads—Are Hacking the Big Game”
Vice “The Real Winner of the Super Bowl Is the Avocado Industry”
Forbes “Avocado Hand’ Is A Risk: What To Do This Super Bowl Weekend”
Thrillist “Get Your Avocado Hand Insurance in Order Before the Super Bowl”
US Today “Wholly Guacamole has Avocado Hand Insurance”
Perishable News “Wholly Guacamole Bring Back “Avocado Hand Insurance”
Today “There's a totally different way to avoid avocado hand altogether this year”
PR Newswire “Avocado Hand Insurance" to Help Prevent Pre-Game Pitfalls”
Trend Hunter “Wholly Guacamole is Sharing Avocado Hand Insurance for the Super Bowl”
Little Black Book “Avocado Hand Insurance for accidental preparation mishaps”
Hormel Foods “Prevent Pre-Game Pitfalls for Football’s Biggest Weekend”
Ads Of The World Highlighted Campaigns
Best Ads On TV Showcased
The idea even caught the eyes of networks, and we partnered with the Conan show to grow awareness of the dangers of making guac.
We also made a typical As seen on TV style infomercial and created a real policy in the form of product to keep the hands of guac fans safe.
