CHI-CHI’S // HOW TO SALSA SAFELY
The pandemic cancelled everything. People where looking forward to the Super Bowl as a sign that life was finally normal…ish
As social faux pas like burying your hand in the chip bag and double-dipping turn into true party fouls, we showed consumers how to avoid a penalty by creating a tongue-in-cheek do’s and don’ts campaign to helps us all finally put an end to unsafe salsa-ing at parties.
CHI-CHI’S // SINGO DE MAYO
Cinco de Mayo 2020 wasn't the party we're used to. But thanks to Zoom and some talented Mariachi musicians, we brought the party to the people in lockdown (before Zoom fatigue was a thing). Making Zoom work for a live performance was not easy, and we managed to raise money for young musicians who were hurting financially.
CHI-CHI’S // MUCHO BETTER
Social videos to introduce the tagline “Mucho Better”, a campaign that looks at the positive side of things.