WELLS FARGO // FOOD BANK
During the winter holidays, Wells Fargo partnered with Feeding America to transform 5,700 of its bank branches into operational food banks. The program resulted in over $7.5 million in donations for those in need.
For people to shop and donate with the ease of their phones, we designed a suite of life-size pantry aisles, stocked with 30+ unique grocery items that lined the banks’ external walls
We also created multiple and unique social videos to provide ways to donate online.
And encouraged people to physically bring their food donation to their local Wells Fargo branch.
We even partnered with the Jimmy Kimmel show and created a sketch for Guillermo, his security guy.
And landed on Times Square covered by Good Morning America.
