GAIN LAUNDRY
GAIN IS ALL ABOUT THEIR FRESH SCENT
On Saturday, August 3rd, the Rolling Stone Stage pre-Lollapalooza party was taken over by Gain. We created a real life social game that required using your sense of smell to find the freshest smelling shirt at the party.
People only needed to follow the clues around them, then take a picture with the person in the shirt and Instagram it #GainFresh for a chance to win free VIP tickets to Lollapalooza.
The freshness of Gain became an icebreaker. Not only did it get people talking, smelling and laughing in the search of the fresh scent of Gain, but also got them to interact live with a detergent brand via Instagram
2014 Kinsale Sharks Awards - Bronze
2014 El Sol Festival Iberoamericano - Finalist
2014 U.S.H. Idea Awards - Finalist
2014 Leo Burnett GPC 7+
We created a sensorial print experience where within an illustrated concert, one fan smelled
different from the rest by smelling like Gain detergent. (Scented varnish printed on him).
GAIN DISH
