WELLS FARGO // MY OTHER TEAM IS MEXICO
When the US failed to qualify for the World Cup. Wells Fargo found a unique opportunity as the sponsors of the Mexican National team to get America to root for Mexico.
Awards
Silver Clio Integrated Campaign
Silver Clio Direct – Social Media
Bronze Clio Social Media – Multi Media Platform
Shortlist Cannes Lions PR - Use of Celebrity & Influencers
Press
Sports Illustrated “Landon Donovan Explains His Thinking Behind Mexico World Cup Ad”
Washington Post “I’m with Landon Donovan. I’m rooting for Mexico at the World Cup”
The New York Times "Viva Mexico, America’s Team"
The Wall Street Journal "The Question Dividing U.S. Soccer Fans: Is It OK to Root for Mexico?"
ESPN "Landon Donovan clarifies 'Vamos Mexico' World Cup ads after criticism"
Dayton Daily News Three reasons to follow Landon Donovan’s lead and support Mexico
We launched a spot that not only introduced the product, but also established Landon Donovan as our campaign spokesperson.
We used Landon to promote Mexico National Team gifs for Americans to use during the World Cup.
